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Much has been written opining the impact of high-levels of content publishing online across the globe and its impact on marketing. In fact, Mark Schaefer was the first to kick off the debate in January of 2014. To paraphrase his argument: The amount of content being published online is increasing at an exponential rate and will surpass people’s ability to consume it. He calls this “Content Shock.
Introduction: Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer. Ann speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Offi ...
Every year around this time I take a step back and to ponder some predictions for your field for the coming year. Some come to be, others are a few years early, and then there’s predictions I’m still waiting to come true years later. You can’t win them all, unfortunately. That said, the trends I’m following lead me to believe that the seven predictions below will become true in 2018.
Google mobile-first index ranks your site based on its mobile content, speed, and user experience, among other ranking factors. This has made site owners, SEOs, and content marketers focus on mobile-friendliness. The mobile-first index is in full swing. But there is still a few important questions floating around about what exactly the Google mobile-first index is, and how it ...
So, you’ve been working with freelancers, or perhaps a small local shop, to get your web site up and running. It looks good (or at least you think so), and you’ve established a digital presence. Only problem is, you don’t have the time to oversee it, because you’re busy running your company. Also, the lexicon of digital terminology is like some sort of alien language.
Introduction: For over a decade, Brandon Andersen has been at the forefront of the content intelligence movement. As the CEO, Founder, and Chief Strategist of Ceralytics, a content intelligence platform, Brandon has dedicated his career to helping businesses better connect with their audiences. At Ceralytics, Brandon helps clients identify and evaluate the needs of their audien ...
Improving Optimization For publishers looking to up their optimization game and save a ton of time on ad placement, Google’s new Adsense auto ads (with machine learning capabilities) will give them something to get excited over. Google’s Adsense Auto Ads were launched in a limited beta last September and are now available for everyone.
Ask any marketer who is running digital ads about the metrics they look at to define campaign success. The responses will most likely include the number of leads or conversions, cost per acquisition, and CTR. You will never hear them discussing lead quality. The most common reason is the fact that they do not know how to quantify their lead quality.
Many elements of your content strategy may be reviewed and updated for the better. Identifying which elements to review and which to update is part of the process. Here are several content strategy elements that you may review in order to improve. Review And Redefine Your Target Audience Any level of personalized marketing is desirable within a content strategy, and even the mo ...
When you have an ecommerce site, your conversion rate is one of the most important metrics, and it’s something that you should always be looking to improve. A higher conversion rate essentially means that more people are taking the action you want them to, and this action will vary depending on what page of your site they land on.
Google AMP Boards the Stories Train The developers at Google recently announced in a blog post that they would be launching visually rich, swipe-through AMP Stories, closely resembling the Stories format made famous by Snapchat and Instagram. With these Stories, publishers can create and share immersive and engaging content on the AMP platform tailor made for mobile users.
Let’s say you’re operating a small or mid-sized business. You’re wearing a dozen hats, and one of them says “Marketing”. Now, in days gone by, marketing used to be the fun part of running your business. It was a pleasant break from inventory control, manufacturing schedules, and the million-and-one other things you do to keep your business operating smoothly. But then it became not so fun.
Most bloggers create content in the hopes that it will go viral. However, there’s stiff competition in the blogging industry, with 16.7 million people blogging via blog hosts and a further 12 million via social media. Therefore, savvy marketing techniques are vital to ensure page hits, social media likes and shares and to push your site to the top of search engines.
In this day and age creating your own application seems like no big deal with marbles signing maples elsewhere while hornets “do the do”. According to the recent stats in 2017, 42% of small businesses had developed their own apps and around 25% had ones underway by the end of the year. In other words — the competition is big.
Just like society at large, social networks are a space where individuals tend to act in particular, more or less clearly defined ways. The predictable nature of their behavior makes people susceptible to influence of others, and sometimes the desired action we are goaded to take is paying attention to specific brands.
Musical.ly Teams Up with NBC Olympics to Provide New Experiences for Musers In a February 15th press release, Musical.ly, a popular global video community, announced that they would be teaming up with NBC Olympics to develop new content that will give users unique, behind the scenes glimpses into the PyeongChang Winter Olympics. NBC Olympics and Musical.
When was the last time you booked a hotel room, or a restaurant without reading a review and checking out the candid photos from other guests? Do you look at a product’s star rating before adding it to your cart? You are not alone. Shoppers have changed the way they evaluate products. They increasingly look at peer ratings and reviews for information about the best product to choose.
Throughout 2017, influencer marketing was the buzzword that kept on, well, buzzing in digital marketing circles. All you need is to take a quick look at some super successful influencer marketing campaigns to get inspired to start one of your own. The organic, authentic, and innovative nature of influencer marketing makes it the vehicle to supernormal success for all kinds of marketing goals.
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