• Infographic: The Top Salaries in Content Marketing

      Content strategists must’ve been good last year because they’re set to enjoy a salary boost in 2017. That’s according to new research from The Creative Group, a staffing firm which collected data for more than 120 creative and marketing jobs across the U.S. After looking through the data, the companies pinpointed the eight highest-paying tech and creative careers.

      Amanda Walgrove/ The Content Strategistin Content- 55 readers -
    • Storytelling Is Not a Strategy

      At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore.

      The Content Strategistin Social Display- 30 readers -
    • The 6 Most Important Social Media Trends of 2017

      Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new? Facebook is in trouble for failing to stop fake news, extremist messages, and child pornography? Par for the course. Facebook shamelessly copied another Snapchat feature? Yawn. It’s all been going on for years.

      Dillon Baker/ The Content Strategistin Social- 41 readers -
  • Why Today’s SEO Experts Will Evolve or Go Extinct

    At any given time, you can find some major tech journalist, thought leader, martech blogger, or digital marketing guru declaring search engine optimization dead. These harbingers of the digital doomsday usually aren’t being literal. The practice of SEO isn’t dead, but the way SEO experts, consultants, and agencies have traditionally approached the subject might be.

    The Content Strategistin SEO- 16 readers -
  • What Are 2018’s Biggest Content Marketing Trends?

    What big content marketing trends do you see for next year? -Jake, New York As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. 1. This cartoon is way too real. I own that outfit. I’ve had that exact conversation at six different conferences this year.

    Joe Lazauskas/ The Content Strategistin Content- 23 readers -
  • Everything Wrong With Marketing Speak, in 1 Chart

    At 4:40 pm on Thanksgiving, as I was explaining how I’d found synergy between two family recipes to optimize the juiciness of the turkey, I realized that marketing speak had finally sabotaged my vocabulary. “What are you talking about?” my cousin asked. She was looking at me like I was an alien from a planet where everyone was born with four tentacles and two MBAs.

    Joe Lazauskas/ The Content Strategist- 9 readers -
  • This Psychological Trick Can Make You a More Empathetic Marketer

    Even though I am [redacted] years old, I follow a bunch of trendy Instagram humor accounts aimed at people in their 20s and teens. I’d like to tell you I do this because I think it’s important to keep up with the latest digital trends… but it’s also possible that I just have an immature sense of humor.

    The Content Strategist- 19 readers -
  • Infographic: The Influence of Instagram

    Once upon a time, Snapchat was in line to take over the social network throne from Facebook. It had unique features, fast growth, and celebrity superusers. But as the hype faded over the last year, one thing has become clear: Snapchat doesn’t have a good revenue model. As Snapchat’s standing dipped, Instagram took off.

    Jordan Teicher/ The Content Strategistin Social- 23 readers -
  • Why Understanding Pain Is the Key to Customer-Centric Marketing

    When you’re upset, those closest to you can see it in your eyes, your posture, perhaps even your appearance. They’ll ask those two magic words—“What’s wrong?”—and then you’ll launch into a play-by-play dialogue of work drama about how Doug was rude to you, where Divya was sitting in relation to you at the conference table, and why you’re never going back to that office again (until tomorrow).

    The Content Strategist- 27 readers -
  • The One Marketing Buzzword You Should Actually Care About

    Think back to the last time you had a terrible-no-good-very-bad-I-want-to-move-to-Australia day at work and needed to talk to someone about it. You may have turned to an amazing partner or friend who let you ramble on near endlessly and incoherently, asked appropriate questions at appropriate intervals, handed you Kleenex when needed, periodically interjected with horrified gu ...

    The Content Strategist- 12 readers -
  • Why Your B2B Team Is Investing Too Much in Mobile

    Judging by the headlines, the mobile revolution is well underway. Last year, Adobe ran a story on CMO.com titled, “The Moment Is Now: Brands Must Embrace A Mobile-First World.” Think With Google wants to show us “How to Drive Growth in a Mobile-First World.” And a few months ago, Entrepreneur declared that “The Dominance of Mobile Marketing Is Complete.

    The Content Strategistin Mobile- 21 readers -
  • The Secret to Measuring the ROI of Brand Sentiment

    If you’re a marketer with a pulse and a subscription to Ad Age, you’ve heard that great content is the key to building relationships with your target audience. But amidst all the top-of-funnel engagement metrics, lead attribution data, and fancy Powerpoints designed to convince our bosses to double our content marketing budgets, one question often goes unanswered: What type of ...

    Joe Lazauskas/ The Content Strategist- 15 readers -
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